When you buy a product like cereal or shampoo at the store, do you look at the details in the packaging? Most people do not. They also are not aware of the packaging and design solutions that go on to create this product before the consumer sees it. Designers utilize four types of packaging. Primary packaging comes in direct contact with the product. Secondary packaging is for bundling the product in bigger amounts. Plastic crates and wooden trays are some examples. Tertiary packaging is used during transportation, most often as wooden or plastic pallets. Ancillary packaging is on the outside of primary packaging. Labels, tape, and caps are all ancillary. This article focuses on two types of primary packaging – boxes and bags.
Boxes
Paperboard boxes are lightweight and used for packing medicines, frozen food, and cosmetics. It is easy to cut and shape, which makes it work well for the product requirements. Corrugated boxes, most commonly known as cardboard, are a popular form of packaging. It is mostly made of recycled paper used in retail packaging and pizza delivery boxes. Plastic boxes are favorable because consumers can see the product inside. It is also easily recyclable. The last type of box is rigid. It is four times thicker than paperboard and holds products like iPhones or jewelry.
Bags
Polybags are known as plastic bags. They are lightweight and cost-effective because of their reusability. Polybags hold food, flowers, or magazines. Foil sealed bags carry coffee and tea. It seals bacteria away from the product to ensure freshness. The final type of bag is jute bags. They are eco-friendly bags that replace plastic bags. Jute bags are very durable and can hold agriculture products.
There are many other types of primary packaging besides these two. Tin cans, plastic tubes, laminated pouches and plastic containers are just a few of the possibilities. No matter what the product is, there is a package fit just for it.
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