Your business can deliver highly targeted ads that are visible to people in a particular event or area. These are some of the benefits of geofencing marketing.
You can target customers while they are using any device within the geofence. You can also target your audience when they leave the location.
Any organization can use geofencing. The characteristics of the target audience are unique with each organization hence you create unique geofence from your competitors. You can share any ad on the geofence because it is not specific to the type of ads to use.
The innovation of smartphones allows you to target users of phones. You can send them personalized text ads or use mobile app ads.
There is a high return on investments. Geofencing allows you to get a greater percentage of reach in the location you are targeting. Unlike other marketing techniques, geofencing allows you to send ads to the majority of the potential customers in the target location to increase the chances of the majority of them buying because of the ad.
You can determine the number of views for your ad in the geofence. The data enables you to make the right marketing strategies. The data from the locations include the foot traffic, calls to your business and many more. You can gather data and analyze the behavior of the customers in the geofence for future planning.
Creativity and customization of ads is enhanced when you use geofencing. Look out for particular groups such as people at a conference and send them the ads. Use geofencing at events.
You get the results of the performance of the geofence ads in real-time. You make the marketing and advertising decisions immediately you see alarming signs from the real-time results.
You are free to choose the distance you ad should cover. You can build individual fences around specific locations where you are assured that your target customers are found. You need to create a geofence where customers are most likely to be because your services are on high demand in these areas and once they see your ad the chances of the majority of them contacting you is high.
You can track natural foot traffic with geofencing and come up with effective foot traffic campaigns. The customer who comes to your store because of the ad is highly likely to buy again if they see other ads in the future.