Acclaim Wealth names new chief operating officer

Acclaim Wealth announced the promotion of its head of adviser services to the newly created chief operating officer position, a move the firm says aligns with its ongoing expansion and focus on service delivery for its national adviser network.

Aimie West steps into the C‑suite

Aimie West will assume responsibility for operational strategy and execution across Acclaim Wealth. In her new role, she will oversee adviser engagement, technology‑enabled efficiency and scalable growth. The promotion follows an eight‑year tenure in which she helped more than 750 financial advisers nationwide, introduced workflow automation and built analytics capabilities.

Before joining Acclaim Wealth, West gained experience in financial planning and business development at LifePath Financial Planning and Skybridge Financial. Her background includes direct work with advisers as a business development manager, which the company says gave her a “unique understanding” of that community.

Leadership comments on the transition

Chief executive Terry Constable said the new role reflects the firm’s next phase of growth. “I’m proud to announce Aimie West’s appointment to the new role of chief operating officer. This promotion reflects her capability and the important role she’s played in Acclaim’s growth over the past eight years,” the statement read. Constable added that the adviser services team has become an “important part of the adviser experience and a key differentiator for Acclaim.”

West welcomed the opportunity, noting that Acclaim has “always been committed to putting advisers at the centre of what we do.” She said the insight gained from working closely with advisers will continue to guide operational evolution, enhance service delivery and support advisers in growing their businesses.

The company is investing heavily in technology and team capacity as it expands. The introduction of a chief operating officer is intended to help deliver a high‑quality service model to advisers and manage key vendor relationships.

While the announcement focuses on West’s internal achievements, the broader market may watch how the firm balances rapid growth with adviser satisfaction. If the operational changes prove effective, Acclaim could set a benchmark for other wealth‑management platforms looking to reinforce their service models.

West’s promotion reflects a trend where wealth‑management firms raise operational leaders to senior executive positions, signaling a shift toward more integrated service delivery. As the industry continues to evolve, the effectiveness of such internal promotions will likely be measured against client retention and platform adoption metrics.