It is distributed nationally to a well-targeted database of jewellery retailers and patrons. With retailers in the midst of the busiest time of the year, it appears even a global pandemic can’t dampen spirits – or gross sales. There are weddings, anniversaries, birthdays and other milestone occasions,” he shares. The U.S. market powered much of the Danish company’s development, with year-over-year natural sales up 58%. In another first, the us reached $1.1 billion in gross sales in 2021 and now accounts for 30% of whole gross sales, up from 24% in 2020. But nowadays more and more younger customers demand greater pricing transparency.
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